HUGH TAYLOR
(310) 383-7041
Click to download Word Document version of resume
SUMMARY
Seasoned executive with unique combination of skills and knowledge
delivers exceptional results:
- Breakthrough Marketing Communication – Outstanding communications skills and ability to generate sales support content and significant public relations results
-
Author – Writer of books, white papers,
and by-line articles; Internationally-recognized expert in business value of
technology; Lecturer at UC Berkeley Boalt Hall
-
Technology
Expertise – Social Software, Web 2.0, Service-Oriented Architecture (SOA),
compliance, security, information workplace; Certified Information Security
Manager (CISM)
-
Business
Development – Proven demand generator, networker, trade show coordinator,
consultative sales expert, campaign strategist, and proposal writer
PROFESSIONAL
EXPERIENCE
IBM, Inc.,
Los Angeles, CA/Westford MA 2008
to present
Social Software Evangelist – Lotus Software
Senior member of Lotus Social Software Product Management Team
-
Create unique
financial payback models and tools to calculate ROI from social software in
business
-
Support
account teams with presentations and demonstrations of Lotus Connections and
Quickr
-
Manage
partnership with LinkedIn
-
Drive
public relations efforts for Lotus Social Software
-
Create
and present sales enablement training courseware
-
Analyze
competitors and present competitor breakdowns to sales and product teams
MICROSOFT, INC., Redmond, WA 2007
to 2008
Senior Marketing Manager, Public Relations
– Office Business Platforms
-
Developed
and executed media plans that resulted in standout coverage results that
fulfilled interdependent corporate strategies, compete goals, product
marketing, and branding mandates
-
Served
as public relations lead on Microsoft’s $1.2 billion acquisition of FAST Search
& Transfer
-
Drove
public relations for Office SharePoint Server, one the fastest growing products
in Microsoft history
o
Oversaw
media strategy and execution for Microsoft Search Server 2008 product launch
o
Managed
external agency team, exceeding targeted results for Search Server launch
o
Coordinated
public relations for SharePoint ISV and SI partners
-
Coordinated
multi-stakeholder executive communications teams for Steve Ballmer and Bill
Gates keynotes
-
Developed
and executed cross-divisional publication relations programs, including
People-Ready Business, Software Plus Services, Service-Oriented Architecture,
and Compliance
-
Integrated
media strategy with analyst relations team for optimal use of analysts in press
coverage
SOA SOFTWARE, INC.,
Vice President of Marketing Communications
(2004-2007)
Executed multi-faceted marketing and public
relations campaign, propelling venture-backed software startup from unknown to
“top player” in one year.
o
Developed
and executed marketing communications and public relations program, including
authoring books, by-line articles, and presentations at industry
conferences
o
Achieved
300% boost in media coverage, leadership rank among analysts, and #1 spot with
search engines
o
Managed
creative teams to produce marketing collaterals and sales materials, including
Web content
o
Strategized
and executed program that utilized conference executive by-lines and
presentations to develop leads
o
Developed and conducted presentations on
SOA and compliance for clients and partners, including Booz Allen Hamilton,
AeroSpace Corporation, WellPoint, Juniper Networks, Transamerica Corporation
Director,
Sales & Marketing (2002-2004)
o
Designed
and executed successful lead generation program in multiple media
o
Wrote
sales proposals that successfully landed multiple Fortune 500 accounts
o
Implemented
firm-wide Salesforce.com Customer Resource Management (CRM) system to manage
lead generation, sales pipeline forecasting, and continual lead nurturing
programs
o
Managed
“go to market” programs with major partners: BEA, IBM, and Cordys
o
Managed
company presence at conferences and tradeshows, including lead generation
process, presentations, and display
o
Executed
cold calling campaign, reaching out to 5,000 leads in a six month period
MEDIAHIPPO, Inc.,
Partner/Co-Founder
Senior manager of Web site design
and application development firm. Designed and implemented a business
development and marketing campaign that landed the company on Adweek’s Top 100 list of interactive
agencies. Managed enterprise Web design and extranet sales engagement process:
Identified sales prospects, nurtured relationships, conducted discovery, wrote
proposals, collaborated with engineering and design teams to close deals.
EDUCATION
MBA,
- Awarded Lebor
Fellowship
BA,
- Awarded Magna Cum Laude, Dean’s List, Harvard College Scholarship
Certification: Certified Information Security Manager (CISM)
PUBLICATIONS / PUBLIC APPEARANCES
(partial list)
BOOKS
-
Event
Driven Architecture: How SOA Enables the Real-Time
-
The
Joy of SOX: Why Sarbanes Oxley and Service-Oriented Architecture May Be The
Best Thing That Ever Happened To You – Wiley, 2006
-
Understanding
Enterprise SOA, co-authored
with Eric Pulier - Manning, 2005
o
Amazon.com
Computer Science Bestselling Title
o
Independent
Publishers Award
ARTICLES / PAPERS
o
Event-Driven Productivity
Infrastructure – iSchool Conference 2008
o
Closing the
o
Alignment of Governance – Align
Journal, July 2007
o
New
Rewards, New Risks: Mitigating SOA Risks at the Network Layer, with
Sonia Luna, CPA and Steven Wastie, VP at Juniper Networks – IT Audit,
April 2007
o
Agile Compliance – COVER
Story in premier issues of Align Journal, January 2007
o
Sarbanes Oxley and SOA, COVER
Story – Software Development
SPEAKING
ENGAGEMENTS
-
Best Practices in Social Software
Adoption – Lotusphere Conference 2009
-
The Human-Facing SOA –
Microsoft BPM and SOA Conference, October, 2007
-
Agile Compliance - Business
Rules Forum, October, 2007
-
SOA and International
Multi-Threaded Compliance - HP Technology Forum, July, 2007
-
Compliance and
-
SOX and SOA – CMG
-
Agile Compliance – Guest
Presenter, Intelligent Enterprise Magazine and Fair Isaac Webcast
series, 2006
- Developing for Agile Compliance – IBM Rational Developerworks Conference, 2006
-
SOA and Business Process
Management – Web Services Edge Conference, 2006
LECTURES
/ TEACHING
-
Boalt
Hall –
-
-
Service-Oriented Architecture – Guest Lecturer, SSME lecture series -
-
SOA Basics - Marcus
Evans Events -
-
SOA Basics - RA Knowledge Group –