HUGH TAYLOR
(310) 383-7041
http://www.linkedin.com/in/hughbtaylor
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SUMMARY
Seasoned marketing professional with unique communications skills
delivers exceptional results. Expertise
in technology marketing, public relations, writing and content creation, demand
generation, business development, sales support and account team training. Key strengths include team management,
creativity, and innovative solutions to complex problems. Hands-on,
entrepreneurial personality.
PROFESSIONAL
EXPERIENCE
MITRATECH, Inc., Los Angeles, CA 4/09-11/09
Strategic Marketing Advisor (Contract
Position)
Guided marketing efforts at enterprise software company that specializes in Fortune 100 legal operations management and e-discovery solutions. Reported to CEO.
-
Devised
and implemented company’s product strategy and go-to-market programs to achieve
growth for TeamConnect Legal Hold and e-discovery offerings.
-
Revamped
public relations strategy, resulting in media coverage and placement of by-line
articles.
-
Conceived
and wrote marketing content, ROI calculators, and white papers that enabled
account teams to achieve unique advantage in competitive sales situations.
-
Developed
and instituted the company’s first quantitative score-carding system for
marketing, building accountability and trust for marketing in the organization.
-
Led
executive dialogue process that resulted in the creation of the TeamConnect
Express sub-brand, enabling the company to enter the middle market.
-
Initiated
product marketing process that included target market research and product
requirements, improving the relevance of the company’s offerings in the
marketplace.
IBM, Inc.,
Los Angeles, CA/Westford MA 7/08
to 3/09
Social Software Evangelist – Lotus Software
Senior member of Lotus Social Software Product Management Team, responsible for competitive analysis,
content
creation, account team training, and client/partner product presentations, reporting to Director of
Social Software Product Management.
-
Improved
account team engagement with clients by creating innovative financial payback
models and tools to calculate ROI from social software in business.
-
Supported
account teams with presentations and demonstrations of Lotus Connections and
Quickr.
-
Selected
to oversee partnership with LinkedIn, driving consensus amongst diverse
internal teams to fulfill software development and public relations
deliverables on a tight deadline.
-
Created
and presented sales enablement training courseware, using recorded webcast to
instruct IBM’s worldwide sales force on consultative selling techniques.
-
Analyzed
competitors and presented findings to influence strategic product development
plans.
MICROSOFT, INC., Redmond, WA 5/07 to 7/08
Senior Marketing Manager, Public Relations
– Office Business Platforms
Senior member of Information Worker (Office) Communications Team, with responsibility for all public
relations for SharePoint Technologies and Microsoft Office Project, reporting to Director of Communications.
-
Developed
and executed media plan that resulted in 800 pieces of coverage for SharePoint
and an 1100% media coverage increase year over year for the SharePoint
Conference.
-
Served
as public relations lead on Microsoft’s $1.2 billion acquisition of FAST Search
& Transfer,
-
Drove
public relations for Office SharePoint Server, one the fastest growing products
in Microsoft history.
o
Created
the “Billion Dollar Juggernaut” story for SharePoint.
o
Oversaw
media strategy and execution for Microsoft Search Server 2008 product launch.
o
Managed
5-person external agency team with a $1 million annual budget.
o
Coordinated
public relations for SharePoint partners, managing a team of contractors to
deliver more than 100 partner press releases in a year.
-
Oversaw
multi-stakeholder executive communications teams for Steve Ballmer and Bill
Gates keynotes, integrating cross-divisional marketing and branding mandates.
-
Teamed
with cross-divisional marketing communications programs, including People-Ready
Business, Software Plus Services, Service-Oriented Architecture, and
Compliance.
SOA SOFTWARE, INC.,
Vice President of Marketing Communications
Executive
responsible for marketing communications at venture-backed software company,
reporting to Executive Vice President of Marketing.
-
Oversaw
multi-faceted marketing and public relations campaigns that propelled the
startup from unknown to “top player” in the Service-Oriented Architecture
governance software category.
-
Executed
marketing communications program that resulted in publishing two books, 10
by-line articles, and a dozen executive presentations at industry conferences.
-
Achieved
300% boost in media coverage and realized #1 spot with search engines.
MEDIAHIPPO, Inc.,
Partner/Co-Founder
Senior manager of Web site design and application development firm.
-
Led
process that landed the company on Adweek’s Top 100 list of interactive agencies.
-
Oversaw sales
process to win engagements with corporate Web design clients.
EDUCATION
MBA, Harvard Business
School – Marketing, Information
Systems, Finance, Lebor Fellowship
BA,
Awarded Magna Cum Laude, Dean’s List, Harvard College Scholarship
PROFESSIONAL DEVELOPMENT
Certifications: Certified Industry Analyst
Relations Professional (CIARP); Certified Information Security Manager (CISM)
Inactive.
Honors: MarCom Platinum Award for IBM white
paper, Social Software ROI
Ongoing Education:
- UCLA Extension School courses in software design
- Microsoft professional training course on advertising law
PROFESSIONAL AFFILIATIONS
University of California, Berkeley – Faculty Member
at Graduate School of Information
University of California, Berkeley – Faculty
Member at Berkeley Law (Boalt Hall)
ADDENDUM
PUBLICATIONS / PUBLIC APPEARANCES
(partial list)
BOOKS
- Event Driven Architecture: How SOA Enables
the Real-Time Enterprise, with Frank Martinez, Angela Yochem, and Les Philips – Addison Wesley,
2008
- The Joy of SOX: Why Sarbanes Oxley and
Service-Oriented Architecture May Be The Best Thing That Ever Happened To You – Wiley, 2006
- Understanding Enterprise SOA, co-authored with Eric Pulier - Manning,
2005 (Amazon.com Computer Science Bestselling Title, Independent Publishers
Award)
ARTICLES / PAPERS
-
The Triumph of the
Ho-Hum SOA - SOA World November, 2009
-
Event-Driven
Productivity Infrastructure – iSchool
Conference 2008
-
Closing the Loop – the Role of Governance in Unlocking SOA Business Value – SOA
World, July 2007
-
Alignment of
Governance – Align Journal, July 2007
-
New Rewards, New Risks: Mitigating SOA Risks at the
Network Layer, with Sonia Luna, CPA and Steven
Wastie, VP at Juniper Networks – IT Audit, April 2007
-
Agile Compliance – COVER Story in premier issues of Align Journal, January 2007
-
Sarbanes Oxley and
SOA, COVER Story – Software Development Asia, August, 2006
SPEAKING
ENGAGEMENTS
-
Best Practices in
Social Software Adoption – Lotusphere Conference
2009
-
The Human-Facing
SOA – Microsoft BPM and SOA Conference, October, 2007
-
Agile Compliance - Business Rules Forum, October, 2007
-
SOA and
International Multi-Threaded Compliance - HP Technology
Forum, July, 2007
-
Compliance and
Enterprise Architecture – The IIA Amsterdam, July,
2007
-
SOX and SOA – CMG Reno, 2006
-
Agile Compliance – Guest Presenter, Intelligent Enterprise Magazine and Fair
Isaac Webcast series, 2006
-
Developing for Agile Compliance – IBM Rational Developerworks
Conference, 2006
-
SOA and Business
Process Management – Web Services Edge
Conference, 2006
LECTURES
/ TEACHING
-
Boalt
Hall – University of California - Interactions
of Legal and Business Imperatives – 2009
-
Graduate
School of Information - University of
California, Berkeley - Service
Implementation – 2007
-
Service-Oriented Architecture – Guest Lecturer, SSME lecture series -
University of California, Berkeley Graduate School of Information - 2007
-
SOA Basics - Marcus Evans Events - Singapore, April 2007
- SOA Basics - RA Knowledge Group – Mumbai, India, April
2007